Having attended the [wpc] conference it was interesting to view this press coverage of the Vista message. 

It is true that Vista (and Office for that matter) will be marketted by Microsoft to both consumers and businesses alike.  At the moment we are still building the messages for UK small businesses (We are running a technology adoption programme to get evidence specific for small business customers for the 1st time in the UK), but the article states that partners will need to think about customer solutions in their PR rather than just "safer, easier, faster" type messages.

The campaigns will be based on our People Ready Business messaging and we will have materials for partners to use via campaign builder and other tools freely available to partners.

 ttfn

David

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