Steve Ballmer has stated his case for Software PLUS Service. This should not be news for anyone who has been watching the world, but what is great to see if how Microsoft is trying to get it's existing partner leveraged model to work in the new web 2.0/3.0 world. Of course this will not suit everyone, but if done well, everyone can move forward is a happy little dance as things get re-jigged. Ballmer Outlines Microsoft's Software-As-A-Service Plans - Software - IT Channel News by CRN and VARBusiness noted Microsoft CEO Steve Ballmer believes the evolution of the "computational model" and new user interfaces are going to create a flood of opportunities for the vendor's channel partners. In a Tuesday keynote speech to more than 12,000 attendees at Microsoft's worldwide partner conference in Denver, Ballmer provided insight into the Windows Live platform and how new technologies like Silverlight mark the beginning of the transformation to a new user interface model. Ballmer peppered his keynote with demos and testimonials about upcoming technologies, focusing on Microsoft's Google-like Windows Live services and on Silverlight, Microsoft's fledgling Adobe Flash rival. Silverlight demos have been in the spotlight at all of Microsoft's recent conferences, including Mix07 and TechEd. Ballmer's keynote showcased an MLB.com application created by Microsoft partner Frog Design, illustrating the power of the platform Microsoft hopes will bring rich Windows functionality to mobile devices and Web browsers. One big question partners have had about the future of Windows Live is what will happen on the back end with servers, which used to be on customers' premises, but increasingly are hosted and on the Internet, Ballmer noted. The emergence of server farms, and the ability to adjust capacity on demand has enabled the focus to move from back end servers to shared computation handled on customer premises, he added. "This is a long term migration to bring the best of the web and best...